Victor Smorgon Partners has evolved — the website needs to reflect that.
You need a platform that clearly communicates your investment philosophy, builds institutional credibility, and creates purposeful journeys for a sophisticated and varied audience.
The work you've outlined sits across strategy, audience architecture, content, design and platform. Getting it right requires a partner who can hold all of that together and make the right calls at each stage. That's what we bring.
We see every company asset – such as a website – as a singular component of a much larger ecosystem designed to attract, engage and/or retain clients in order for businesses to grow. Our approach is one whereby a single asset is never considered in isolation.
Before we respond to the brief, we run a top-down deep dive into your company, customers, markets, competitors and sector — what we call Phase 0.
If some or all of the above don't yet exist, that's not a barrier — it's an opportunity to identify, refine or extend on what exists today. We can work with you on this too.
Anchored around the VSP website itself. The depth of each phase is agreed with you before we begin.
Workshops
Research & assessment
Function
Form
Future
VSP has confirmed this is a repositioning, not a full rebuild. Phases can be scoped individually or as an integrated programme.
Phase 0 can begin within one week of engagement confirmation. Phase 1 within two weeks.
We've structured a phased approach for delivery — an end-to-end engagement from strategy through to a live, scalable platform. Final investment is confirmed at the end of Phase 1, once scope, complexity and CMS requirements are fully understood. All figures exclude GST.
All figures exclude GST · final scope and pricing confirmed at the end of Phase 1
Full rebrand and digital repositioning for a private investment firm — brand architecture, messaging framework and website communicating investment philosophy to sophisticated investors.
Brand and content engagement for one of Australia's leading private wealth and philanthropy businesses, across multiple audience segments.
Digital design and content engagement for Vanguard Australia, including adviser-facing assets and campaign materials across product lines.
Digital platform build for a financial services media brand targeting advisers — IA, design, content strategy and CMS build.
Website strategy and design for a private investment business, focused on communicating credentials to a high-net-worth audience.
Ongoing digital and marketing engagement for a boutique asset manager — website, campaign design and brand expression across investor and adviser audiences.
The platform we design will be architected to support emerging capabilities from day one. As part of this engagement we will advise the VSP team on the tools and workflows that will make the platform more intelligent, more efficient and more responsive to your audiences over time.
Content adapts to whether a visitor is a wholesale investor, adviser, family office or retail investor — the right content surfaces without them searching for it.
A semantic layer that understands intent, not just keywords — searching downside risk management leads to your investment philosophy, not a keyword-matched list.
Flags when key pages — team profiles, portfolio commentary, market updates — are becoming stale, without needing a dedicated resource.
Structured templates and prompts so a lean team can produce adviser and investor communications consistently, on brand and on message.
An AI writing layer trained on VSP tone of voice, configured to flag language that may present compliance risk before publication.
A simple dashboard tracking what wholesale investors engage with versus advisers, where visitors drop off, and what drives return visits.